The world of digital marketing in trouble: advertisers supplanted by technologists!

Digital is today the stake of all companies. Who says stake says strategy of survival by the growth but also stake of power in the organizations. Since the last decade, I have been watching the games of actors, of which I was part of Orange,…

Creativity, a key element for every step of transformation

Creativity in all its forms

3 complementary conferences for a complete and practical training of creativity "I have no talent but passionate curiosity." With modesty Albert Einstein gives to understand that creativity is a game for him, a way of being. And it is true…

The Inno.Bus goes for industrial innovation at Total

The Inno.Bus, which was inaugurated by Bernard Pinatel, the Director of the Refining-Chemicals branch of Total on October 9th, is in the process of going over the next 3,000 kilometers linking 11 French and Belgian sites. Each stage is an…