Creativity in all its forms

3 complementary conferences for a complete and practical training of creativity

“I have no talent but passionate curiosity.” With modesty Albert Einstein gives to understand that creativity is a game for him, a way of being. And it is true that the creative person is by passion but today for the companies creativity has become a skill, a must of the know-being … any manager must be able to carry out a transformation and thus resort to the creative potential of its teams for their adaptation. The HR manager and the manager must answer these 3 questions about creativity: “Innovation is a key competence today but how to make it accessible to all? “” Innovator profile: how to identify innovation preferences and how to operate the different profiles together? “Creativity can help solve problems: how to do it? 3 formations

1st session: Understanding creativity to adopt it and want to develop its creative potential

Formerly a domain reserved for innovation professionals, creativity has entered the company through invention to R & D and brainstorming for new products and advertising to marketing. Like Steve jobs, for whom “innovation is a burning passion”, today, innovation has become a skill that every employee must develop to improve his or her know-how and contribution to the performance of the company.

To be creative is a proof of agility, commitment, initiative … so many attitudes that may be natural for some but very unusual for others. For the former it is a flexible and friendly environment that will allow them to release in confidence the creativity they naturally have in them; for the others, it will be necessary to develop this aptitude by formations that listen attentively, to let go … and allow them to apply their favorite role at the stage of the process of innovation best suited.

2nd Session: Identify your innovator profile to identify your creative preferences and complement your development program

Different tools allow to highlight the preferences of each one. The MBTI, which through “sensation-intuition” and “judgment-perception” dichotomies to identify the profiles of innovators. For information Steve Jobs and Bill Gates would be ENTJ !.

The Foursights © method developed by Gérard Puccio of the Buffalo School where the “Brainstorming” allows to identify 4 large profiles whose ideator that characterizes the more naturally creative. Who passes this simple test in a few minutes, if he favors rather the stage of analysis of the problem, a “clarifier”, the production phase of ideas a “Ideator”; the search for a “solution”, a “developer” or the transition to “action” a “Director”.

It is also possible to combine these different preferences and the ideal is to achieve the 4 to be a complete innovator!

3rd session: Knowing how to diverge and converge to solve problems through creativity

The Creative Problem Solving (SPC) method (*) that clarifies the problem , to find ideas and to apply solutions for action, uses during these 4 stages a phase of divergence or creativity has its place and a phase of convergence to decide ideas and solutions. This alternation between “I scan solutions” and “I focus for action”

Benefit from analytical and synthesis skills where everyone can find their place. So with the creativity that makes it possible to find solutions “any problem becomes a opportunity “.

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