We were sold two options: work hard or be happy.
What does this lead to?
→Skilled but drained people.
→“Successful” but joyless careers.
→An entire generation that doubts itself, resigns, or slowly fades away.
Meanwhile, the world of work is changing at an unprecedented pace: AI, disappearing jobs, shattered reference points, and a blurring of meaning.
So no, the real question is no longer:
“Which job should I choose?”
The real question has become:
“How can I rediscover the joy of contributing in an unstable world?”
From this emerged a deliberately unsettling concept: work-as-pleasure.
Not as a feel-good slogan.
Not as a naive promise.
But as an adaptive skill, almost a survival skill.
That’s exactly the path I’ve followed.
By building, step by step, a job that nourishes me as much as it motivates me.
My latest book will be released on March 16th.
It doesn’t sell a dream.
It teaches you how to stop being a victim and take back control of your professional life.
What if the problem isn’t choosing the wrong job, but clinging too long to a job that no longer excites you?
What do you think? I’m eager to hear your thoughts.


