We were sold two options: work hard or be happy.

What does this lead to?

→Skilled but drained people.
→“Successful” but joyless careers.
→An entire generation that doubts itself, resigns, or slowly fades away.

Meanwhile, the world of work is changing at an unprecedented pace: AI, disappearing jobs, shattered reference points, and a blurring of meaning.

So no, the real question is no longer:

“Which job should I choose?”

The real question has become:

“How can I rediscover the joy of contributing in an unstable world?”

From this emerged a deliberately unsettling concept: work-as-pleasure.

Not as a feel-good slogan.
Not as a naive promise.

But as an adaptive skill, almost a survival skill.

That’s exactly the path I’ve followed.
By building, step by step, a job that nourishes me as much as it motivates me.

My latest book will be released on March 16th.

It doesn’t sell a dream.

It teaches you how to stop being a victim and take back control of your professional life.

What if the problem isn’t choosing the wrong job, but clinging too long to a job that no longer excites you?

What do you think? I’m eager to hear your thoughts.