{"id":3812,"date":"2018-04-04T01:10:34","date_gmt":"2018-04-03T23:10:34","guid":{"rendered":"https:\/\/www.sylviebremond.com\/2018\/04\/04\/innovation-has-become-a-strategic-issue-for-everyone-marc-giget\/"},"modified":"2018-06-07T15:58:39","modified_gmt":"2018-06-07T13:58:39","slug":"innovation-has-become-a-strategic-issue-for-everyone-marc-giget","status":"publish","type":"post","link":"https:\/\/www.sylviebremond.com\/en\/2018\/04\/04\/innovation-has-become-a-strategic-issue-for-everyone-marc-giget\/","title":{"rendered":"\u00ab Innovation has become a strategic issue for everyone\u00a0\u00bb Marc Giget"},"content":{"rendered":"

This is the introduction of Marc Giget<\/b> during his presentation to the Paris Club of Directors of Innovation <\/b>of his vision 2018-2020 and prospective 2030. As a member of the Academy of Technologies, he will brush us the major trends in innovation that are looming for the coming years.<\/span><\/p>\n

The tone is given with a “it moves seriously” followed with equal ease of a quote from Georges Soros at the last Davos “some companies are already dead and they do not realize it”.<\/b> Associated with the vision of world transformation and necessary adaptation for companies, Marc Giget argues that the innovation function has its role to play in this management of the transformation <\/b>that is played out in the medium term to counteract the productivist and short-term vision termist of the marketing function.<\/span><\/p>\n

\"innovation<\/a><\/p>\n

My insights into the evolution trends of innovation presented by Marc Giget<\/b>:<\/span><\/p>\n

1)<\/b> The innovation strategy tends to be integrated into the corporate strategy<\/b>, which implies a new governance and a merger between strategy and innovation management (RATP, EDF, Danone, LCL, Allianz France, etc.). )<\/span><\/p>\n

2)<\/b> Innovation becomes global<\/b>, beyond the technique by resorting to multiple alliances, joint ventures … Thanks to this effect, the revival of the automotive and aerospace industry is witnessing. Valeo is a good example.<\/span><\/p>\n

3)<\/b> Total innovation is innovation all together<\/b>, the Human Centric side of innovation gives a part to play for HR who have more or less difficulty getting started: risk management, better cooperation, innovation participatory …<\/span><\/p>\n

4)<\/b> Humanistic innovation reframes innovation in its goal of progress<\/b> … The advertising trend of “innovation for a better life” is a reflection … To everyone to identify what is beyond the story telling!<\/span><\/p>\n

5)<\/b> Inclusive innovation is developing, linked to a goal of progress<\/b>, it is in addition to leaving the purely consumerist innovation with new offers of innovative products, cheaper, accessible to the greatest number.<\/span><\/p>\n

6)<\/b> Design together, co-innovating with users, design with users,<\/b> or design thinking, is a rising trend with today 54% of the leaders who affirm as important the implication of the users from the phase of ideation (Innovation Benchmark 2017)<\/span><\/p>\n

7) Accelerating the digital transition is an issue for all companies<\/b>, both in internal transformation and in the definition of new products and services; the Innovation Director is of course affected and has to play his role of piloting <\/b>with the experts of internal technologies, the trades and the personnel concerned.<\/span><\/p>\n

\"innovation<\/a><\/p>\n

We are witnessing a stimulation by the new players, the GAFA, which is forcing a redefinition of services, as Accor and G7 have done with success.<\/span><\/p>\n

Digital is a source of innovation of all types, incremental and disruptive, as many opportunities for innovation in the coming years.<\/span><\/p>\n

See you at the “National Encounters of Innovation” on June 14th to see how these strategic trends of innovation are concretely actualized!<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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