{"id":3645,"date":"2014-03-08T19:08:48","date_gmt":"2014-03-08T18:08:48","guid":{"rendered":"https:\/\/www.sylviebremond.com\/2014\/03\/08\/groupe-de-medias-numeriques-le-groupe-de-presse-axel-springer-fait-48-de-son-chiffre-sur-internet-2\/"},"modified":"2014-03-08T19:08:48","modified_gmt":"2014-03-08T18:08:48","slug":"groupe-de-medias-numeriques-le-groupe-de-presse-axel-springer-fait-48-de-son-chiffre-sur-internet-2","status":"publish","type":"post","link":"https:\/\/www.sylviebremond.com\/en\/2014\/03\/08\/groupe-de-medias-numeriques-le-groupe-de-presse-axel-springer-fait-48-de-son-chiffre-sur-internet-2\/","title":{"rendered":"\u00ab Groupe de m\u00e9dias num\u00e9riques \u00bb: Le groupe de presse Axel Springer fait 48% de son chiffre sur internet"},"content":{"rendered":"<p style=\"text-align: justify;\">Le groupe de presse allemand Axel Springer qui a marqu\u00e9 la soci\u00e9t\u00e9 allemande de ces titres (Hamburger Abendblatt, Berliner Morgenpost\u2026) souhaite qu\u2019on ne l\u2019appelle plus \u00ab groupe de presse \u00bb. En effet,\u00a02013 aura \u00e9t\u00e9 un tournant pour le groupe avec une progression de 6,7% , les \u00ab m\u00e9dias num\u00e9riques \u00bb vaste portefeuille d\u2019activit\u00e9s sur internet, repr\u00e9sentent 48% du chiffre d\u2019affaires de l\u2019entreprise.<\/p>\n<p style=\"text-align: justify;\">\u00ab Nous n\u2019avons jamais connu autant de changements \u00bb a d\u00e9clar\u00e9 Mathias Dopfner, le PDG du groupe d\u00e9but mars pour expliquer les 11% de recul des b\u00e9n\u00e9fices dus aux restructurations n\u00e9cessit\u00e9es par cette transformation vers le num\u00e9rique.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.sylviebremond.com\/wp-content\/uploads\/2014\/03\/Discover-online-assets-of-Axel-Springer.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1370 alignleft\" style=\"margin-right: 10px;\" alt=\"groupe media numerique axel springer\" src=\"https:\/\/www.sylviebremond.com\/wp-content\/uploads\/2014\/03\/Discover-online-assets-of-Axel-Springer.jpg\" width=\"275\" height=\"183\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">R\u00e9solument engag\u00e9 dans le Digital, l\u2019\u00e9volution du groupe cr\u00e9e des craintes chez les journalistes qui voient des investissements massifs du cot\u00e9 de sites marchands (petites annonces d\u2019emploi et d\u2019immobiliers) et du cot\u00e9 de la Silicon Valley par la recherche de partenaires.<\/p>\n<p style=\"text-align: justify;\">Grace \u00e0 une joint venture avec l\u2019entreprise locale Plugg &amp;Play Tech Center, Axel Springer a developp\u00e9 son propre \u00ab acc\u00e9l\u00e9rateur \u00bb de start up \u00bb. Par ailleurs \u00ab AxeSpringer Ideas \u00bb sorte de laboratoire \u00e0 id\u00e9es interne au groupe dispose d\u2019un budget propre pour d\u00e9velopper des concepts internet en lien avec les besoins de l\u2019entreprise.<\/p>\n<p style=\"text-align: justify;\">Plus d&#8217;informations dans l&#8217;article du Monde : <a title=\"Axel Springer accelere son virage numerique\" href=\"http:\/\/www.lemonde.fr\/actualite-medias\/article\/2014\/03\/06\/le-groupe-de-medias-allemand-axel-springer-accelere-son-virage-numerique_4378520_3236.html\" target=\"_blank\">Le groupe de m\u00e9dias allemand Axel Springer acc\u00e9l\u00e8re son virage num\u00e9rique<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe de presse allemand Axel Springer qui a marqu\u00e9 la soci\u00e9t\u00e9 allemande de ces titres (Hamburger Abendblatt, Berliner Morgenpost\u2026) souhaite qu\u2019on ne l\u2019appelle plus \u00ab groupe de presse \u00bb. En effet,\u00a02013 aura \u00e9t\u00e9 un tournant pour le groupe avec une progression de 6,7% , les \u00ab m\u00e9dias num\u00e9riques \u00bb vaste portefeuille d\u2019activit\u00e9s sur internet, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-3645","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00ab Groupe de m\u00e9dias num\u00e9riques \u00bb: Le groupe de presse Axel Springer fait 48% de son chiffre sur internet - Sylvie Br\u00e9mond Mookherjee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sylviebremond.com\/en\/2014\/03\/08\/groupe-de-medias-numeriques-le-groupe-de-presse-axel-springer-fait-48-de-son-chiffre-sur-internet-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Groupe de m\u00e9dias num\u00e9riques \u00bb: Le groupe de presse Axel Springer fait 48% de son chiffre sur internet - Sylvie Br\u00e9mond Mookherjee\" \/>\n<meta property=\"og:description\" content=\"Le groupe de presse allemand Axel Springer qui a marqu\u00e9 la soci\u00e9t\u00e9 allemande de ces titres (Hamburger Abendblatt, Berliner Morgenpost\u2026) souhaite qu\u2019on ne l\u2019appelle plus \u00ab groupe de presse \u00bb. 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